The 6th April saw the launch of British Carriagedriving – formerly the British Horse Driving Trials Association – with a bright, new, stream-lined modern logo and user-friendly website. The new name and its abbreviation, BC, will bring the discipline in line with other Team GB equestrian sports; British Dressage (BD), British Eventing (BE), British Showjumping (BS) and British Reining (BR).
The rebrand reflects moves by horse driving trials’ governing body to encourage newcomers and grass-root carriage drivers to become involved, either as competitors, backsteppers (grooms) or volunteer stewards in what is one of equestrianism’s most exciting disciplines. BC members approved the change at their AGM last November. The change also has the support of the British Equestrian Federation.
British Carriagedriving’s chairman, Jock McFarlane, said: “I hope the rebrand will reflect the modernisation of our sport – that it will be attractive to the grass-roots drivers upwards and to those coming into carriage driving. My ultimate goal is that all competitive carriage drivers will want to be a member of BC because we offer them a sport that is fun and one that has a long term future. We now have a name which is easy to remember and aligned with the other major equestrian disciplines. I very much hope it becomes a name of which we are all proud to be a part.”
The new website can be found at: www.britishcarriagedriving.co.uk while emails for the BC Office should be addressed to:firstname.lastname@example.org. Organisations that wish to update their web-sites with links to British Carriagedriving can obtain official logos and guidelines on their use at: www.britishcarriagedriving.co.uk/logo. Comprehensive guidelines for the use of the new British Carriagedriving brand for printed and digital media are available on request from the BC office.
BC Council wishes to publicly acknowledge the help and assistance given by Webmaster Vic Kusin and graphic designer Owen Pilling.
For more information visit: www.britishcarriagedriving.co.uk